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Conceived as a critical enabler in the quest to Lift (the poor in) Onicha Out of Poverty (LOOP), the initiative seeks to bring about a shift amongst ndi Onicha from:

  • Consumption to production
  • Applicant/employee mindset to entrepreneurial spirit/drive Individualism to collaboration/partnership
  • Short-termism to a longer-term focus.

Central to the initiative is the need to interrogate the ethical, moral and professional values of ndi Onicha, in the context of ife eji abu Onicha erika.


  • Change mindset of ndi Onicha from a welfare mentality to a more productive, capitalist and entrepreneurial mindset.
  • Foster adoption and support of wealth creation, entrepreneurship and long-term capital development initiatives .
  • Encourage Onicha youths to embrace diversification of professional interests to include entrepreneurship and technology-enabled professions

Director: Nn’emeka Maduegbuna.

Tel: +234 803 402 0069


Launch of Values Reorientation Initiative

Click on the brown to download our value reorientation materials.

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