The Thinking

Conceived as a critical enabler in the quest to Lift (the poor in) Onicha Out of Poverty (LOOP), the initiative seeks to bring about a shift amongst ndi Onicha from:

• Consumption to production
• Applicant/employee mindset to entrepreneurial spirit/drive
• Individualism to collaboration/partnership
• Short-term to longer-term focus.

Central to the initiative is the need to interrogate the ethical, moral, and professional values of ndi Onicha, in the context of ife eji abu Onicha erika.

Goals

• Change the mindset of ndi Onicha from a welfare mentality to a more productive, capitalist, and entrepreneurial mindset.
• Foster adoption and support of wealth creation, entrepreneurship, and long-term capital development initiatives.
• Encourage Onicha youths to embrace diversification of professional interests to include entrepreneurship and technology-enabled professions